Hi could some1 tell me the pro's and cons of adsense please. am a total novice. Here is my site. would it work well on it? http://www.forgetmenotmemorialcards.co.uk/
An interesting product and I suspect one with little direct competition. Pros of adsense is a potential revenue stream - people come to your site, it isn't exactly what they expected or wanted, they see an ad that intrigues them and click it and you make some money. For example, people may come to your Christmas page, looking for regular Christmas cards. That is not what you offer, so they see an ad that is closer to what they want and click it. You have served a customer that wasn't really in the market for what you sale. Cons - 1) People come to your site and before they decide that what you have to offer is useful, they see an ad, click and wander away from your site. You lose a potential sale for your product. 2) Competitor's ads might appear on your site. 3) Some web publisher's believe that adsense's presence on a site will clutter it up or turn away potential buyers. I personally don't think that adsense will interfere with your product presentation nor drive away potential buyers. I believe from my experiences that adsense would be a positive addition to your site and make you some additional money. But the real answer comes in testing. What kind of sales are you having now? If you add adsense, do sales decrease, stay the same or increase? By the way, I would like to have seen an example on your home page of a card - maybe a slide show of your best works from different occasions.