I've often wondered if it's good naming ads you customize and use keywords in those naming of ads, that are based on your site's content. I did it in the ads currently on my site in sig below and noticed a drop in earnings. Huh? Feedback and insights or any tips or constructive criticism would be very appreciated....
I'm almost 100% sure that the name you put to your ad unit has absolutely nothing to do with which ads get displayed. It depends only on your site's content and other characteristics.