Short-term Marketing

Yesterday I decided to try out CafePress, and created this:

http://www.cafepress.com/sarahpalinforvp

CP is actually featuring it on their political section, which is pretty cool:

http://shop.cafepress.com/elections08

Obviously, this is very short-term. How would you go about marketing something like this?

 

short-run profit...

 

Well, I believe if a video is catchy enough, it will go Viral on it's own