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short keyphrase ranks better than longer version, any idea?

Discussion in 'Search Engine Optimization' started by ched, Mar 5, 2008.

  1. #1
    My main site http://www.clevelandcourt.co.uk
    comes up #2 on google.co.uk for the search phrase "holiday flats" out of 758,000 results. But when I search google.co.uk for "blackpool holiday flats" same site comes up #7 with only 57,400 results.
    SEMrush
    So can some very kind person give me some idea why? Have I got too many occurrences of Blackpool, not enough, need more content about blackpool?

    Any ideas as my holiday flats are in Blackpool and I would like to rank higher for 'blackpool holiday flats'.

    Thanks for any assistance you can offer.
     
    ched, Mar 5, 2008 IP
    SEMrush
  2. Philopoemen

    Philopoemen Peon

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    #2
    1. Blackpool is a popular word. Adding it to your search query only increases the quality of your competitors.
    2. All competitors that are ahead of you have the "Blackpool" keyword in their URL.

    I say you should get more backlinks with the "Blackpool Holiday Flats" anchor text and you should be just fine.
     
    Philopoemen, Mar 5, 2008 IP
  3. ched

    ched Active Member

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    #3
    Thanks very much, I will work on my backlinks.
    Cheers.
     
    ched, Mar 5, 2008 IP
  4. trichnosis

    trichnosis Prominent Member

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    #4
    because two keywords that you mention are TOTALY different keywords. "holiday flats" is not equal to "blackpool holiday flats"
     
    trichnosis, Mar 5, 2008 IP
  5. choicefreedom2000

    choicefreedom2000 Peon

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    #5
    Simple logic

    "Blackpool holiday flats" is the keyword for which the competition is more though it is long keypharse but for "holiday flats" the competition would definitely be low.

    Another reason may also be possible if above one is not the case

    that is you have done more seo for "holiday flats" but less for "blackpool holiday flats" so this may also be the reason
     
    choicefreedom2000, Mar 6, 2008 IP
  6. eric_wahlberg

    eric_wahlberg Well-Known Member

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    #6
    Hello,

    You need to build backlinks for blackpool holidays flat.Little bit of link exchange,directory submission with Blackpool holiday flat as anchor text will do the job for you
     
    eric_wahlberg, Mar 6, 2008 IP
  7. ched

    ched Active Member

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    #7
    Thanks for all your help. Backlink building as I type :)

    Its a bit weird but I think I am starting to understand that the number of results returned doesn't necessarily indicate the level of competition.

    Thanks.
     
    ched, Mar 6, 2008 IP
  8. redspace

    redspace Peon

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    #8
    if you analyze those two listing then you should get some good ideas what google algorithm is all about. it is about weight factor on some criteria. if you get it than you know what you should do next time when trying to find a niche to target.
     
    redspace, Mar 6, 2008 IP
    ched likes this.
  9. ched

    ched Active Member

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    #9
    redspace thanks VERY much. 'Cant see the wood for the trees' springs to mind. :)
    With the other posts and having a good look I think I have cracked it :D I will keep my fingers crossed, thanks very much to you all.
     
    ched, Mar 6, 2008 IP
  10. seconnection

    seconnection Peon

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    #10
    work on getting some quality back links with good relevant anchor text.
     
    seconnection, Mar 6, 2008 IP