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Short Description Requirement Now Live – As of May 16, 2007

Discussion in 'Yahoo Search Marketing' started by YahooPete, May 17, 2007.

  1. #1
    Hi there,

    Just want to let everybody know that the short descriptions for ALL new or modified Sponsored Search ads is now live as of last night.

    I’ve posted some information about short descriptions on previous threads in this forum but for more info please check out these helpful tips:
    SEMrush
    http://www.ysmblog.com/blog/2007/04/05/think-short/

    http://help.yahoo.com/help/l/us/yahoo/ysm/sps/start/overview_shortdesc.html

    As always, thanks for your feedback!

    All the best,
    YahooPete
     
    YahooPete, May 17, 2007 IP
    SEMrush
  2. tbarr60

    tbarr60 Notable Member

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    #2
    This change is being sold as short is better. Couldn't that be suggested rather than forced on YSM users? It seems like there are a lot of other improvements that YSM needs if it ever hopes to catch up.
     
    tbarr60, May 17, 2007 IP
  3. jayaic

    jayaic Active Member Affiliate Manager

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    #3
    I tend to agree that this is being sold as "shorter is better", but experience and data is showing me that the longer descriptions tend to have a better CTR and a better conversion. Maybe I'm an oddity and the normal is actually shorter is better, but why force it. The long descriptions were one of the big difference makers between Yahoo and Google ads.
     
    jayaic, May 23, 2007 IP
  4. YahooPete

    YahooPete Peon

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    #4
    Hi there,

    As you know the short descriptions requirement for ALL new or modified Sponsored Search ads is live. I’m sure you’ve seen all of my posts on this topic.

    I just wanted to give you a heads up that if you’re still using long descriptions, your ad will be automatically cut off to fit within the 70-character limit, which may impact your ability to communicate valuable information to users--and your results. This will go into effect on June 20, 2007.

    For more information on short descriptions, please check out these helpful tips:
    http://www.ysmblog.com/blog/2007/04/05/think-short/
    http://help.yahoo.com/help/l/us/yahoo/ysm/sps/start/overview_shortdesc.html .

    Currently, short descriptions are required for all new or modified ads in the U.S. market (which includes English-speaking Canada). As we roll out the new advertising system in each international market, advertisers will be required to provide short descriptions.

    As always, thanks for your feedback!

    All the best,
    YahooPete
     
    YahooPete, Jun 11, 2007 IP
  5. kirby009

    kirby009 Peon

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    #5
    e agree short list.
     
    kirby009, Jun 12, 2007 IP