Hi all I have an internet shop based on IAI, I would like to make an audit of it and optimize it. So my question is, should I optimize only homepage or all products pages as well?
You need to optimize those pages first which receives highest traffic. They can be homepage plus few of your product pages as well. Cheers
I suggest you read this post from Moz. http://moz.com/blog/holygrail-of-ecommerce-conversion-optimization-91-points-checklist
Right! But first you have to ensure that you have a good on-page optimization : <h1><h2> tags, title tags on the images, unique content, accurate keyword density, etc. There are plenty of free tools to check this out. (Just write on Google “on-page optimization tool” ). If you decide to run a link building campaign of your home page only, make sure that you have linked the most important products on your home page (and in all internal pages if it's possible).
oh, thanks for your answers, I appreciate it, so now I shall make a list of most important pages of my site