As many businesses don't know where to start, I've put together a simple 7 point checklist to ensure your landing pages are up to scratch. 1. First impressions last Visitors who click through from your advertisement want to be reassured they've landed on the right page. Closely matching the headline and copy from your ad text is a great way to do this. 2. Provide a clear call to action Use buttons or text and tell your visitor what they need to do. Draw attention to the action you want them to complete. 3. Put your most critical landing page elements above the fold Research shows that over half of your visitors will not even scroll "below the fold". Get straight into your main message and keep calls to action in the upper half of the page. 4. Write in the second person - You and Your Users are interested in how your product/services benefit them. Make this message clear by using "You" and "Your" in the copy. 5. Watch Your Load Time Users are going to wait more than 8 seconds or so for your page to load, so don't clutter the page with non-essential graphics. Keep it simple and optimize images to have the smallest file sizes. 6. Look Trustworthy Include things like awards, certifications, testimonials and privacy policies to convince customers they can trust you. 7. Use Whitespace Use whitespace to break up long paragraphs and make the page visually appealing. Dense copy is likely to be ignored. While this list doesn't include every way to optimize your landing pages, it's a good foundation to get on the right track. Try implementing my suggestions and post a comment with your results!
Did you put this together? or just copy and paste it? http://news.link2city.com/7-Quick-Tips-Improve-Online-Advertising.htm
No matter where you got this from, these are absolute MUST and people should remember about these points.. This is so easy to implement, and it does such a big difference
A good refresher to get the basics of optimization down, I would add to write short paragraphs instead of long "block type" ones which makes it easier for the user to read.