Perhaps the experts in this forum can shield some advice and expertise I am working with a group to promote their website Its in early trial stage This group and industry are clueless The use mainly newspapers to attract customers No feedback of results from the newspapers for ads - only deals now as the industry goes through its death throttles What I would like to develop is a form of information from their websites and Pay for click ad campaigns ( which are small and selective now) Having feedback information would be of great help - there is little information now The trouble is that these people are clueless I have been asking for several months to get the simple server logs , ditto for java script onto the site for tracking Tracking of results in any form would of great help in both assessing campaigns , show trends and in negotiations and discussions with suppliers of these ads