Setup an e-marketing dempartment for my company

Hi every body, we have just established a company recently and have a website installed to show and sell our product. We will spend the fund for emarketing as it is a marketing trend. But we don't know how to start, how to built up an marketing deparment. We need to have a plan for those. So please give me some advices if you are experienced in this.
Thanks in advance,
Hung,

 

Which way you would like to go - The SEO way or the Advertising (CPA or CPC) way?

 

SEO, SEM, SMO, e-PR,... and any other e-marketing solution but not advertising

 

As an in house marketing guy I would suggest (highly) that you hire at least two members for your marketing team. An SEO person and a CPA/PPC advertising person. Have the two of them coordinate their efforts and you will see results fast.

 

You need a clear action plan, if your website generates income from online forms of advertising such as PPC then you should set up some sort of a landing page that funnels all of your paid traffic and this page must have a strong call to action. If you are focusing on SEO then you can build a blog that generates traffic that is targetted to whatever niche you are in. Make sure all of your blog posts lead back to your main page. SEO is traffic is free and highly targetted but most people don't know how to utilize this traffic. Blogs are easily indexed by search engines and they are essentially "premade" to be search engine friendly. Update your website every day with lots of relevant content and do the proper keyword research.

 

thank you for the posts. Now I wonder how many employees I should have? and how to organize them?

 

Try outsourcing using virtual assistance. Start slow and give simple task. Communication is the key to any successful VA venture. Be sure interview your potential VA. Test for promptness and don't be afraid to test them out with small sample task. Many will be happy to show you that they can do the work with ease.

 

Hi,

We can handle all of your marketing needs, -

 

I would say depending on the budget and amount of work you need to get done can determine how much employees you need. I'd say start out with one first and learn more about e-marketing and etc.

 

the thing I concern about now is how many persons I should employ and how to organize them for SEO?

 

i would hire 2 people to start with. eventually you will want a data analyst, and possibly an additional marketer to look at the continued ramifications of your link building efforts on your brand name. i.e. building positive consumer level brand equity