We are currently designing an affiliate program for a physical product we sell. On the technology side the tracking/search-engine-friendly links are looking great. However, I'm a little paranoid that people might try spamming our links (thus damaging our brand) Any tips on the best way to control affiliates to avoid that kind of thing happening? Dylan
Banned that spammers for life! It's better if you create easy form for ppl to report it along with the evidences.
What's your product about? Maybe you should consider joining a larger affiliate program with already established and honest affiliates to promote your products.
warn your publishers that if they spam they will not get paid. you wont find many that will take risks like that, of you holding their funds, when there are networks that will take the spam
Thats a tension. many people suggested many ways above, you can use them but they help only a little. In reality, its really damn hard to monitor affiliates, though you can control that by working on with trusted networks and accepting affiliates on approval basis. Read - - http://www.lashback.com Tip - Ask the affiliate network to pass the affiliate ID in the URL. Then capture the referrer of the page and store affiliate ID + referrer in a database. This will help you to smell, which affiliate is sending what sort of traffic. As well as the origin of the traffic.
Thanks Guys. All good suggestions - we will certainly look at partnering with a network (although geography might be a problem) Lashback link is very interesting. Dylan