Setting Objectives & Achieving Your Goals

Discussion in 'General Marketing' started by Steve_P, Aug 23, 2009.

  1. #1
    I've posted this recently on another forum but I thought it might be useful as a general reminder about setting goals, measuring your progress and achieving what you set out to achieve.

    All businesses (whether you're working full time or part time on your own business) need to set objectives for themselves or for the products or services they are launching / marketing. You should ask yourself what your business, product or service hopes to achieve.

    Setting objectives are important. It focuses you and your business on specific aims over a period of time and can motivate you and your staff to meet the objectives set.

    A simple acronym used to set objectives is called S.M.A.R.T. objectives. SMART stands for:

    1. Specific – Objectives should specify what they want to achieve.

    2. Measurable – You should be able to measure whether you are meeting the objectives or not.

    3. Achievable - Are the objectives you set, achievable and attainable?

    4. Realistic – Can you realistically achieve the objectives with the resources you have?

    5. Time – When do you want to achieve the set objectives?

    I know this is info straight out of a sales management text book but it's worth bearing in mind.

    Hope this helps some of you in some small way.

    All the best,

    Steve.
     
    Steve_P, Aug 23, 2009 IP
  2. simstar

    simstar Peon

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    #2
    Its good advice, I have learnt this in many Business lectures. It seems a standard that mos businesses try to follow or at least consider when choosing goals and there is no reason why we shouldn't as well.
     
    simstar, Aug 23, 2009 IP
  3. Zabrina

    Zabrina Peon

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    #3
    I followed guidelines similar to these when setting my summer goals.

    I've achieved two already, I'm delaying one (because I was SO successful at the other goals and thought I'd have much more time than I wound up having!), and I'm on track to achieve the last two.

    They really work. :) Thanks for the reminder! Off to set my autumn goals now. :cool:
     
    Zabrina, Aug 23, 2009 IP
  4. Steve_P

    Steve_P Member

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    #4

    That's sooooooo cool:) You're better at this than I am;)

    Steve.
     
    Steve_P, Aug 31, 2009 IP
  5. Zabrina

    Zabrina Peon

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    #5
    Haha, thanks, but I'm not really. :D I created a text document on my desktop to keep track of my "to do"s, and typed in my goals at the top of the doc so I'd have to see them every time I checked my to do list. Works like a charm. :D
     
    Zabrina, Aug 31, 2009 IP
  6. smile633

    smile633 Peon

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    #6
    I agree: What I constantly see, I do! Someone recently told me: "Either you are the Army General or the foot soldier. Decide what you want to be." It has simplyfied my life enormously and created space for IM
     
    smile633, Aug 31, 2009 IP
  7. Beanz

    Beanz Peon

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    #7
    Thanks for the great post. I've recently noticed that I have habit of creating way to vague goals. An extreme example of a goal I could set was "Become healthy." Think I'll have to redo some of my already redone goals after reading the S.M.A.R.T list.
     
    Beanz, Aug 31, 2009 IP
  8. Hagen

    Hagen Peon

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    #8
    Great stuff! This is very similar to what Brian Tracy recommends in his programs and books (Maximum Achievement and The Psychology of Achievement being my favorites of his).
     
    Hagen, Aug 31, 2009 IP
  9. Alpina85

    Alpina85 Banned

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    #9
    Thanks

    I've read the whole book about how to become SMART :)

    But knowing how to become SMART and taking action are completely two different things.

    Cheers
     
    Alpina85, Aug 31, 2009 IP
  10. VFMedia

    VFMedia Peon

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    #10
    The topic is just simple but full of meaning. I just couldn't leave your website before saying that I really enjoyed the quality of information that you offer.
     
    VFMedia, Aug 31, 2009 IP
  11. Steve_P

    Steve_P Member

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    #11

    You're right about that, my friend. I remind myself (almost) every day to take action based on the activities I am doing.

    Someone once said "don't put off 'til tomorrow what you can do today". Wherever I can, I live by that mantra.

    Steve.
     
    Steve_P, Sep 2, 2009 IP