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Sessions from display advertising not being recorded on GA

Discussion in 'Google Analytics' started by davex89, Jun 29, 2017.

  1. #1
    We have several display advertising campaigns running for our client that are registering clicks recorded on DfP.

    These are tracked via UTMs to Google Analytics.
    SEMrush
    However, the quantity of sessions recorded for each publisher/source is consistently lower (sometimes by around 70-80%) than the amount of clicks registered.

    Does anyone know why this could be and how we can fix this?
     
    davex89, Jun 29, 2017 IP
    SEMrush