Server's location and SEO

Discussion in 'Search Engine Optimization' started by Lucky Bastard, Feb 20, 2005.

0
  1. #1
    Is it know if the server's pysical geo-location have any bearings in SEO rankings.

    For instance I run an Australian based website which is mainly for the Australian market and thus wanting to rank well in Google.com.au. The site uses a .com.au domain name but is hosted in the US because it is so much cheaper. Could such have a negative affect on getting a site ranking well in Google.com.au for "Australian site results", or the fact that is is a .com.au enough to make google and the like happy campers.

    Cheers
     
    Lucky Bastard, Feb 20, 2005 IP
  2. nullbit

    nullbit Peon

    Messages:
    489
    Likes Received:
    19
    Best Answers:
    0
    Trophy Points:
    0
    #2
    I think (from experience) Google use the location of your IP, and TLD (e.g. co.uk) when determining your relevance in geo-targeted results. For example, a site hosted in the UK, and with a UK TLD is more likely to rank higher in UK only search results.
     
    nullbit, Feb 20, 2005 IP
  3. Lucky Bastard

    Lucky Bastard Peon

    Messages:
    406
    Likes Received:
    10
    Best Answers:
    0
    Trophy Points:
    0
    #3
    So do you need both to be localized to rank well for geo-targeted results? Or is hosting a .com.au domain in the US ok if you are looking to rank well in the .au google results?
     
    Lucky Bastard, Feb 21, 2005 IP
  4. nullbit

    nullbit Peon

    Messages:
    489
    Likes Received:
    19
    Best Answers:
    0
    Trophy Points:
    0
    #4
    I've had good results with one or the other, but always have better results with both combined.
     
    nullbit, Feb 21, 2005 IP
  5. T0PS3O

    T0PS3O Feel Good PLC

    Messages:
    13,219
    Likes Received:
    777
    Best Answers:
    0
    Trophy Points:
    0
    #5
    I've heard so too. Best would be to host it in the country (in terms of data packet sending would be nice as well to ease the load) you want to rank in. I'm not 100% definite but think I've read a paragraph on this in the relevant white papers as well.

    What I was wondering but never read or heard anything about it links and their geographical location. For instance, if I want to rank high on g.co.uk would 1000 links from UK hosted sites be better than 1000 otherwise identical links from German hosted sites?
     
    T0PS3O, Feb 21, 2005 IP