Does anyone know what the percentage of clicks is? For example: 95% SERPs 5% Adwords Obviously it varies alot with different amount of Adwords results, more appealing results ect, but is there a rough figure? If there's no average figure, does someone with #1 on their keyword in SERPs and #1 in Adwords know the percentage for their site?
You should find information on this page http://www.prweb.com/releases/2005/3/prweb213516.htm nothing better than natural serps
your ability to write ads can really throw off those numbers. If you can get a high CTR, the top spots get more reaction... most verticals however, the natural results are far more popular.