These days when I read the front page of DP I always get depressed, because it always seems like the interwebs is always breaking. So, the front page news talks about maybe a Penguin 4 or something else. Well, during these things happening, my World of Warcraft hunter profile was page 1 Google for my name. How friggin crazy it that? I haven't seen what the outcome might have been. Does anyone know what these changes may have been? Wouldn't that be so awesome the next time I go in for a job interview and the company asks me about my BMHunter build and says I won't be hired because of that...lol
Google ranking will depend on following main factors. -Content -Social engagement -User experience -Link popularity If your SEO plan is based on first 3 factors, you will get almost same ranking position for long period of time. If your SEO plan is based on link popularity, your ranking will not stable on long run.
If you are saying Google SERPs change rapidly and website that is ranked on first page instantly goes to page 4 or 5 then you are correct. I have noticed it happening very often that pages are ranked good are suddenly dropped and goes to farther pages. BTW if you want your website to rank and stay on a good rank for where it is then these are the factors you should pay attention to. 1- Social following Likes on Facebook, Followers on Twitter, Subscribers on YouTube, Likes on Google+ etc 2- Social engagement The people who follow you on social media, are they engaged? meaning do they regularly comment, like, share your posts. 3- Content quality Content quality is one of the biggest factor that plays a huge role. Another thing to remember is to create content that is more than 1000 words but it doesn't mean to increase the content length unnecessarily, content must help the user in answering the question that they are searching 4- Link Quality The websites that link back to you, are they relevant or irrelevant? What is the profile (Moz Score) of the websites that link back to you. 5- Website speed Is your website speed good? 6- Mobile compatible Is your website fully mobile compatible? 7- On page optimization Is your website interconnected and is your keyword frequency good? Don't hide words or don't put lot of keywords unnecessarily it will show Google algorithm a negative signal. These are some of the important factors that you must work on so that your rank stays for a long period of time.