I was about to pose a question about clickthrough rates from various positions in SERP when I stumbled across this article: http://www.redcardinal.ie/search-en...08-2006/clickthrough-analysis-of-aol-datatgz/ This answers my basic question and I thought I would share it. If anyone knows more I'd love to hear it. Currently I'm in the position of being ranked #10-20 on most of my 20 or so keywords. I find it hard to believe but this graph suggests that a #1 position is 14x more effective than a #10 position and 64x better than a #11 position. Fascinating stuff. I guess I'm better off trying to get a couple of my keywords up to #1-2 rather than trying to work all 20 of them up a few notches. Anyone done any personal study on this topic?
Thanks, nice information you shared. May be it time for Google think about making two columns search results setting since new monitors are made wider and wider. So all of us will get double spaces and double chances for the top page SERP.
I'm sure this curve varies greatly depending on the search term. For example, I'm an architect and I doubt someone building a house would simply settle for the first result 42% of the time. Building a house is a major financial and lifestyle decision and people are going to do thorough research. If you're looking for quick info or to buy an interchangeable commodity on the other hand, I can definitely imagine clicking the first option and never going any further down the list.