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SERP - Let's reveal the mistery!

Discussion in 'Search Engine Optimization' started by Respiro, May 19, 2007.

  1. #1
    On D.P. there are many topics related to PR but only a small amount related to SERP.

    Let's reveal the SERP's mistery, discussing the followings:

    1. How is SERP defined?
    2. Which are those SEO elements which has a direct influence on SERP?
    3. How link building influences SERP?
    4. How PR influences SERP?
    SEMrush
     
    Respiro, May 19, 2007 IP
    SEMrush
  2. Respiro

    Respiro Peon

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    #2
    My answers:

    1. -
    2. The SEO element which has the biggest influence on SERP: the number of quality links to a certain web site
    3. The link building has a positive influence on SERP, if the links are quality ones.
    4. -
     
    Respiro, May 19, 2007 IP
  3. w3bmaster

    w3bmaster Notable Member

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    #3
    Pr has nothing olmost to do with SERPs

    And yes link is the most important thing as rankings 80% in mky opinion the rest : meta tags title content .......

    Olso ane one way link can help
     
    w3bmaster, May 19, 2007 IP
  4. Wyla

    Wyla Active Member

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    #4
    Backlinks from high PR sites will improve you SERP than links from PR0-3-uniques-daily-no-backlinks sites.
     
    Wyla, May 19, 2007 IP
  5. hillyard

    hillyard Peon

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    #5
    2. Title tag or content or domain of the site should have keyword which u trying to optimize, If not, your site will not appear in SERP of google. Other search engine still use meta-tags.
     
    hillyard, May 19, 2007 IP
  6. Respiro

    Respiro Peon

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    #6
    My main question is: how can be determined and influenced the SERP?
     
    Respiro, May 19, 2007 IP
  7. w3bmaster

    w3bmaster Notable Member

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    #7
    You influence links by geting backlinks....
     
    w3bmaster, May 19, 2007 IP
  8. Respiro

    Respiro Peon

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    #8
    You mean: "You influence SERP by geting backlinks..."
     
    Respiro, May 19, 2007 IP
  9. Janna122003

    Janna122003 Banned

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    #9

    1. SERP or search engine results page the page of site listings that a search engine returns in response to a user's entry of a search query.
    2.Title, Content, backlinks, anchor text and etc.
    3. Number of quality links and the relevancy of anchor text effects SERP.
    4. PR has no connection with SERP.
     
    Janna122003, May 19, 2007 IP
  10. Respiro

    Respiro Peon

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    #10
    A valuable response - thank you Janna! :)
     
    Respiro, May 19, 2007 IP
  11. Ardrigh

    Ardrigh Peon

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    #11
    Actually, your question should be, "How to optimize a website?".
     
    Ardrigh, May 19, 2007 IP
  12. Respiro

    Respiro Peon

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    #12
    No. Definitely, my question is not the one you suggest...
     
    Respiro, May 19, 2007 IP
  13. coolsitez

    coolsitez Well-Known Member

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    #13
    Well, some people who think PR has absolutely NOTHING to do with the SERP are a little too extreme.

    I wouldn't go that far there. If you play in the SERP, you need to know why G still uses PR ;) You can't just bite the part you want.

    I believe PR factor influences on the SERP, but since SEO pretty much messed up the original intention of PR, G is made things more complicated. It's very difficult for us to know how exactly things are calculated.

    If there are two eaualy quality backlinks available, one from high PR, the other from low PR, I bet no one will pick the one from low PR ;)

    I think what we need to focus on is not about how exactly G is using PR as a ranking factor in the SERP, but how important this ranking factor is. Obviously it's not so important as it used to be. Quality backlinks are probably the most important as you already know.
     
    coolsitez, May 19, 2007 IP
  14. Respiro

    Respiro Peon

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    #14
    Thanks, coolsitez! :)
     
    Respiro, May 19, 2007 IP
  15. LazyD

    LazyD Peon

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    #15
    My opinion on it is this...

    PR does not directly influence your SERPs, however, I believe they go hand in hand with each other.

    PR is determined by the number and PR of backlinks pointing to your site. Its been stated already in this thread, and all over the net that backlinks and appropriate anchor text on those links affect SERPs.

    So essentially, if you are building backlinks, regardless of the anchor text you will eventually get PR, if you decide to be smart and throw in the anchor text for the keywords you would like to rank for in your backlinks, that will influence your SERPs. So again, PR doesnt directly influence SERPs but there is some correlation in my opinion....

    Oh, and things to help SERPs - Backlinks with appropriate Anchor Text, Title Tags, Meta Tags(Outdated but helpful), Formatting Tags(H1, h2, bold, italic) and of course, nothing can beat good old fashioned unique content...
     
    LazyD, May 19, 2007 IP
  16. kentuckyslone

    kentuckyslone Notable Member

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    #16
    I think it is likely that some of the same factors that enhance SERPs also enhance Page Rank and this can give the false impression that PR is affecting SERP.

    If you do a search on any keyword or phrase and examine the PR of the top 20 sites listed (do this for several different queries) you will quickly see that there is no correlation to PR value and result position.

    Here is an example. Search spongebob:
    Number 1 site is "No Pagerank Information Available" grey bar
    #2 through #20 is; 5,6,5,4,6,5,6,2,4,4,4,5,4,0,6,5,4,3,4
    What? a PR6 in Spot #16 right after a PR0? Yep.
     
    kentuckyslone, May 19, 2007 IP
  17. 313i

    313i hummmmmm. No clue

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    #17
    I have found the most important things in helping me in SERPs are title, matching h1 content and domain name which should all be related to each other with the keyword.

    So...

    Domain: www.coolkeyword.com

    Page Title: "Cool keyword stuff"

    h1 tag: "Cool keyword stuff to know about"
    -------

    Its obvious to SE's that the site is related to the search term "cool keyword"

    At least thats what works for me but I'm far from being an expert, just my 2 cents :D
     
    313i, May 20, 2007 IP
  18. protocol96

    protocol96 Peon

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    #18
    now everybody knows that these thing that gives you SERPs,
    but difference between a good SEO and a noob is in how they go about achieving this small mystery of yours.
     
    protocol96, May 20, 2007 IP
  19. Respiro

    Respiro Peon

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    #19
    This is true! Very true! BUT... how Google knows if:

    1 - someone introduced a dumb text with keywords or
    2 - someone introduced a highly relevant text which, of course, contains keywords

    Also...

    ...how Google knows if my site's content is relevant or not for my site's niche?
     
    Respiro, May 20, 2007 IP
  20. Respiro

    Respiro Peon

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    #20
    One more question: how often updates Google the S.E.R.P.?
     
    Respiro, May 21, 2007 IP