When you do a search, say "football basketball winner writer" The first result I have is yahoo page, but if I just clicked "Cache" The headder says ===================================== This is Google's cache of http://rivals.yahoo.com/ncaa/footba...h-philanthropist-eternal-win?urn=ncaaf,157987. It is a snapshot of the page as it appeared on May 9, 2009 21:42:36 GMT. The current page could have changed in the meantime. Learn more Text-only version These search terms are highlighted: football basketball winner reader These terms only appear in links pointing to this page: writer ================================ However there is no links with "writer" whatever pointing to that page. Just do some long-tail search, you will find similar things? Is that Google just trying to guess? I found out this because I saw a Google organic SERP to one of my inner pages, obviously that "These terms only appear in links pointing to this page" is not right, as that is very deep page, and I am sure there is no external and internal link pages with that term (totally a random term not related)
But it says there that the term writer is only present in links pointing to that page. How do you know thre's not a site pointing to that page with that anchor text, sicde there's no an exact way to knowing it?
First, I searched link on G and Y, not links anchor text with "writer" Second, as I said, there in one of my inner page got an obscure Google referral, the search term is totally long long tail, like "salt baseball Bush depression ning U-2 chinae kindqueen" and there is no link to that page has the term "kingdqueen", I am SURE. Anyone can do an experiment. I mean, is the Google just to try to find anything, even things not existed?