It’s pretty simple. Signup the brand/person to loads of strong web properties. These can include LinkedIn Twitter MySpace Facebook Flickr Yahoo Google CrunchBase Qype You get the idea… Point some links with relevant anchor text and the newly created profiles and give it a couple of days. Enjoy.
It is a growing trend these days with brand reputation crucial. Other companies might attempt to use your positive name for their benefit or simply try to harm your reputation. Take a look at my recent blog posting for more details on the topic.