Hi to all, I want to ask all to share their experiences with on some questions about SERP. My questions are: a.) Once you rank well in Google.. lets say you rank for a specific keyword pattern in the first Results Page on Google which has the TOP 10. Suppose you are ranked number 6 or 7. Do you get EVEN as a number 6 or 7 well unique traffic? I suppose that number 1 will get more traffic BUT is it THAT much more? Does for example the number 1 get 10000 unique visitors and the number 7 ONLY 200 uniques? I know that traffic depends on many factors... but i am asking ONLY for Search Engine generated traffic. b.) Suppose you rank as number 5-10 for a specific keyword pattern, for a specific niche. Example would be BLUE CARS . Is it worth the time to try to compete the better ranking websites? Which would take a long time because the higher you want to go it will become tougher. OR is it better to focus on another niche like RED CARS to rank there also well? i ask because sometimes we have to value our time and why trying for 8-10 months to become number 1-3 if you can in the same time start 2-3 new niches and rank there also well.. like rank 7-10? With this strategy you would ALSO diversify your portfolio with websites. What are your experiences? i would really to hear what you think because i want to value my time better. Of course it is better if my project ranks well and the best would be the number 1, but maybe businesswise its better to KNOW when to start a new niche when the first is already ranked well but it becomes tougher to go higher. Thanks to all George
if you are relying on search engines for your traffic then of course getting the highest ranking possible is best. If your only Online Marketing channel is SEO then you should make every effort to rank for high traffic kws as well as low hanging fruit. Optimizing inner pages for kws which are relevant but with not alot of traffic/competition can be very rewarding in adding that extra SE traffic you so desire.
You have to keep working on SEO as sites listed below you will be working hard to become number 1, and remember new content is added which might be regarded as more relevant than yours. It is like Formula1 or Nascar (for Americans). Even if you are number 1, you have to continue working as others desperately want your place in the rankings.
I didnt meant to optimize the inner pages for kws. Let me give you a simple example: Suppose just for example i target the keywords "car mercedes" and my domain is fastmercedes.com . Suppose i achieve after good SEO to rank well lets say for the search term "car mercedes" i rank between place 5-7 in Google. BUT on the upper ranks are ranking domains and companies that are years in the game. So is it worth the time to TRY to rank higher against THOUGHER competitors? OR is it maybe better to start up a NEW domain like fastbmw.com and try to rank also for the search term "car bmw" well? So instead of trying months to go from a place 5-7 to the top 3 maybe it would be better to create different domains/niche and have the following results: fastmercedes.com - Ranking at place 6 for search term "car mercedes" fastbmw.com - Ranking at place 7 for search term "car bmw" fastporsche.com - Ranking at place 8 for search term "car porsche" fastferrari.com - Ranking at place 7 for search term "car ferrari" So instead of trying over months to push one domain from place a 6th place higher, why not better focus on other search terms for other domains? Maybe the COMBINED traffic that i will get then will be much more instead of having ONE domain ranked number one? Instead of having one domain which gets 10000 uniques why not having 4 domains which get only 4000 uniques each but combined gets 16000 uniques? Of course the combined domains will be somehow RELATED, they will be about cars in this example but you can do this with many topics. Thanks George
But that is what i am asking for! Maybe its better after some point not to try to get to the number ONE place? Look at my previous post example i made and you will understand what i mean. Why not have 5 domains ranked all at the 7 place instead of trying for one to become the number one? Thanks George
That's it! I think you shouldn't forget that it's not always best to rank #1. It basically depends on the keywords and peoples intentions when searching for them. Just imagine someone searching for a certain product. He visits #1 and finds the product and the price for it. Just for comparison he also visits #2 and #3 and finds out that all have similar prices. Where will he buy? Will he go back to #1 or just stay at #3 and buy there? I think it's not that simple to say the ultimate goal is to rank #1, but to drive traffic and conversions to your website. So I think it's definitely better to rank for two terms on the first page than for one at #1.
One must consider the fact that its the first three ranks on SERP's which has the maximum exposure in almost all the aspects. The URL (www.atlassolutions.com/pdf/RankReportPart2.pdf) shows the stats very effectively. www.emarketer.com also has a effective report on the topic. So if you have reached to say 6th rank why not try for top 3 anyways you will have to work on SEO aspect to retain that rank. Selecting other KW's for greater exposure is always a good idea(if KW's are closely related to the product and had decent traffic) but its the top 3 ranks that's goning to fetch the maximum potential(clicks,traffic,conversion)
There is a massive difference between being #7 and being #2. You might want to consider expanding your key phrases to include 1 more word in there, then using those pages to build relevance for your primary page that you want to push up. e.g. You want "car mercedes", so you add in a page for "car mercedes engines" and for "car mercedes interior", "car mercedes performance", etc. You'll rank higher easier for those, and you'll help build relevance for your primary key phrase.