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Sept anomalies

Discussion in 'Google Analytics' started by mrmiller23, Oct 2, 2014.

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  1. #1
    I'm doing the monthly report for Google Analytics stats for our organization. ALL stats - from pageviews, users, various event tracking, etc. - seem to be within normal range except for the following two:

    In the last 30-months, the "Avg. Session Duration" has ranged from 2:05 to 3:22. In September it was 7:44. Well over 100% increase.

    In that same period, the site's "Bounce Rate" ranged from 43.25% to a high of 63.27%. In September it was 18.26%. A 50+% drop.

    I don't believe we changed anything drastically in terms of content that would cause this. Has anyone else seen similar issues? Is it just a Google glitch? Is there another way to look at the numbers to measure the accuracy?
     
    mrmiller23, Oct 2, 2014 IP