Quick (but very valid) question time. So you, as an SEO, take on a new project for a client who wishes to boost his rank. Say his business is auto mechanics. In order to write good content, it is essential integral to have good knowledge on the subject at hand. Withouth backlinks the site will not rank. To build backlinks, one must take part in writing guest blogs, blogs on own site, forum interactions etc. etc. - how can you confidently interact with people in that community without the knowledge of mechanics? Same thing with social media - Yes, its all great have 2000 followers/likes - but again if a question is asked on the facebook page - do you get the client to answer? How does it work? Thanks
thats why you need multiple content writers and several other team members who are specialized in various areas to run an efficient SEO company. over time, everyone learns
Well, you have to train your employees in mechanic field so that they can write content and it would help in SEO as well.
In some instances the client will prefer to write the content on their own and have you distribute it, this is the best case scenario and also allows you to check for keyword usage and appropriate links. In other situations they will ask that you write the content and they approve it. In this situation you will, of course, need to do more research so you are providing the best content possible. With the client approving the content before it is posted, any errors or misinformation should be caught by the industry professionals before publishing.