SEOmoz's 'Webfluence'

What do you guys make of it?
A search engine built by SEOs for SEOs.

You can add and remove links as you please.
http://www.seomoz.org/blog/webfluence-move-over-big-three-seomoz-built-a-better-search-engine
http://www.webfluence.com/

When you originally do a search the results seem spammy butthen when you add content all the spammy stuff dissapears and what you added remains.

Some people are saying it's an April Fools... Whats your take on it?

Genuine or not?

 

Pretty sure its an april fools joke... (We Googled " * ") .... awesome ...

 

lol
"Sometimes a user will search for a phrase that no one has submitted websites for yet. When this happens, Webfluence returns a list of non-related but awesome search results. These results are hand picked by patented Ask Steves technology. "