Once upon a time in a land not so far away, just a page away in fact, in the domain of Google it happen chance a search was made a search for "Buy Digital Point likes"! Upon the search quest some links we're found a quest that is here on Google UK. Among the links, what was on the Google, just a page away, appeared another name of a domain the domain of SEOClerks, sitting just above the fold. This fourth place link was found, but alas for the fourth place link this position could not be maintained for it was not to be they rank so high for such a search term as "Buy Digital Point likes". But can you tell me the reason why? And do you understand what "above the fold" and "below the fold" means in this context in SEO?