Hello All, Virtually every post I have read on DP gives the same information, yet sometimes it is hard to implement. I have found a case that is rather bizarre to me and was wondering if someone on here could explain or help me find reasoning. I operate marketing for Outplay Poker (http://www.outplaypoker.com). Google says we have a total of 2,030,000 results when I use the "links" tag. Most are from prestigious blogs related to our industry (PR 5 and PR 6). Now I was looking for more blogs/websites to connect to for my site when I came across this weird event. One of our competitors (http://www.pokerchiplounge.com) is ranked third on Google for the term "poker chips". However they only have about 15,800 backlinks on Google and none being higher than a PR2. So this is odd. I am just wondering how this is possible and if anyone could help me understand this craziness. Best Regards, Nick