I've dabbled in both, although I'm sure there are plenty of you out there who can put either of these traffic building techniques to greater use than I, but I am curious as to which strategy will really build long term, steady income. I've done the PPC thing for a short time and didn't get anywhere. Probably spent around $300 and only made $250 of it back...maybe! It feels a lot like gambling, and with 2 kids to feed, I'm not sure I'm ready to jump back in. I like the idea of SEO, in that you're building a long-term site that can build a solid traffic base, but I tend to get burned out before it ever reaches that point. I dred the though of spending countless hours on a site, making 50 to 100 pages of content to rank well, then not getting anything out of it. Or making that much content and never ranking well. I read about people making 100 sites and continually updating them all...is that the key? Just keep making the sites anyway and wait for the odds to hopefully start leaning my way? Which strategy wins? Anyone want to weigh in? Just curious where your experience led you.