Definitely SEO, Some Reason i am giving here.... 1 - SEO Is a ethical process 2- It gives a long term and quality result .. 3 - 80 -90 % Users going to click rightside SERP Results.. 4 - SEO also giving some quality link from different website where people know about you. 5 - SEO makes your website user friendly and gives more result to your business... Like lots of point you can find out better than PPC... So i will be consider SEO...
When it comes to the actual WEB OPTIMIZATION compared to ADVERTISEMENT problem, you should ponder the actual positives and negatives on the two sides in the kennel area. Pay-per-click possesses the luxury of velocity. You might start seeing click-through targeted traffic within units connected with introducing a new ADVERTISEMENT campaign. Yet seo possesses more advantages.