hi guys, SEO, Its process where we can increase or move our web site throw keyword on SERP (Search Engine Result page). Its also two type. On page optimization and off page optimization. On page optimization-Its refers to control by coding by coding on your page like HTML, Meta tag, Keyword placement, Keyword density. Off page optimization-Its refers to ranking factors that one usually out of control.Like Link building means link to your website. exmpl-SE submission, Directory submission, artcle submisson.
I just put together a few videos mate with some seo tips here, hope you enjoy! http://www.danlew.com/link-building-tips-using-alexa/
We cant define SEO tips in general. You can ask particular area of doubt. Otherwise just search on search engines for ebooks.
I suggest you taking a look at these blog posts: http://www.skalfa.com/press/seo-pt-i-choosing-keywords.html (basics of keywords selection) http://www.skalfa.com/press/seo-pt-ii-seo-friendly-site-content.html (tips on creating SEO-friendly site content) http://www.skalfa.com/press/seo-pt-iii-seo-and-ppc-ads.html (comparison of organic SEO and PPC ads efficiency) http://www.skalfa.com/press/seo-pt-iv-sitemap-and-pagerank.html (a post devoted to Google PageRank) You will find all the basic information you need for optimizing your website for search engines.