The #1 thing that I've learned from years of optimizing websites is that search engines like inbound links and therefore links = traffic. Wouldn't it be nice to see who is linking to your competitors? There is a completely free tool that you can use to quickly figure out EXACTLY that. I use it all the time to crush my competition. Go here to check it out: http://www.marketleap.com/publinkpop/default.htm Most people just use Marketleap for research. But what YOU should do is find out who is linking to your highly ranked competitors and then exchange links with those sites. There is no need to reinvent the wheel- if something is working for someone else, get in on it Goodluck for your website BACKLINKS !