A large number of people mistake search engine optimization writing as something which is targeted either towards the search engines or just the target audience. However, this is a wrong approach. Search engine optimization writing must work both for the search engines and for the target visitors. It should achieve a balance between the two by developing a high quality content that is rich in keywords and will drive traffic to your site while at the same time, works to convey the necessary credibility of your online business to your visitors for ultimately achieving your main objective; conversion. Here are some of the tips you may follow to achieve the same: Choose quality over quantity: While writing SEO content, adding as many keywords and phrases into your content may achieve high points with the search engines but will not win you visitors. The visitors to your site might bounce off after reading the content that is meant for the search crawlers and not them. Use the keywords and the key phrases judiciously. Use few right keywords than large number of irrelevant keywords. Focus on the readability of your SEO content: Adding key phrases into your content just because they work well as search terms can work against you if they don’t read well in the content on your site. It can be annoying and confusing to your readers. It is better to use only those key phrases that fit into your content, even if they generate a little less traffic. Carry a spell-check before you submit your content to article base or online directories. Misspelled words or phrases will affect the credibility and trustworthiness of your site and ultimately your online business. Visitors to your site will not take you seriously and might doubt your seriousness & professionalism. Avoid multiple repetitions of the same phrases or words to drive home a particular point. The reader might find it insulting and will get turned off. Use only those keywords that are directly linked to the goods/services that you are offering. Incorporating high traffic keywords that relate to but are not actually a part of what you’re offering through your e-commerce website might fetch you more visitors to your site but will not achieve conversions for you. The visitors will bounce off your site as soon as they realize they won’t get what they’re looking for. Follow the above-given tips to get the most out of your SEO writing!! For more such tips , visit www.mosaic-service.com