It’s time I took up this discussion about the importance of SEO in Industry today. Businesses today are totally targeting to the SEO to be successfull on World Wide Web. This, of course, shows the utmost importance felt for the seo of any corporate website. This scenerio is not of any sudden drastic changes over the internet.For affiliate marketers or webmasters who started a few years ago, pay per click marketing was the thing. Pay your price per click (PPC), measure this against how many clicks it would take to create a purchase and then calculate your relevant profit. But as time moved on, more and more entrepreneurs and corporations saw the benefits of PPC, pushed the price of clicks up to the extent, that is it no longer cost affective in certain industries to use, unless you have a high margin of return. In many cases the only way forward now, is to try and get some free traffic from normal listings. So search engine optimisation (SEO) has now become more important than ever to balance out the costs of advertising. Apart from contrary belief that SEO takes lot of time and energy to be implemented to obtain perfect result, it does save lot of money company would otherwise spend of PPC advertising and still getting no or mediocre results. SEO brings in lot of targeted traffic compared to PPC nowadays. You would think all you had to do was buy a book, learn the skills and apply to your website, but it isn’t that easy. First of all, the search engines do not tell you what the recipe is for a top place. They will tell you some rules what not to do, but all this does is guaranteed you will listed, probably somewhere down at number 789 or so. SEO is a skill that can only be learned by trial and error. Any SEO company who pledges that it will bring your site on top in 1 month is fraud. No SEO company can provide such results in such short span. SEO does not have a pre-determined pattern and differs for industry to industry and also from site to site. The smart thing would be to find someone who has made the errors and find someone who has been successful and learn from them. I say this because search engines like Google tend to change their algorithm every now and again, without any warning or knowledge of what they will be doing. It is not uncommon for a regular first page web page being taking down many pages in one swoop. The only way to keep abreast is to join some of the many SEO forums and hear it as it happens. I have spent probably the last 18 months or so reading, learning and then adapting, making mistakes, getting successes then, falling lower in the rankings and staying there, then regaining again. I would personally recommend having a go at 5 Simple and easy Ways to your Free Search Engine Optimisation[SEO] article. One way of getting your site traffic and in search engines in submission to directories like Index Rated Directory which has 10k pages listed in Google. The time period to get results to show up would be around 3 months in my opinion. The bottom line is, SEO can be a roller coaster ride and no-one should assume that once you have got the desired slot, you will stay there forever or even more than a day. SEO requires continuous effort and time, study, training and much patience. It is no wonder, that respectable SEO companies charge a small fortune to keep your site high in the rankings, because of the time, up to date knowledge that is required. Anyone who does SEO on the cheap, either works for love or does not know the size of the challenge. If you want to know how competitive SEO, the next time you do a search on any search engine, just look at how many websites or pages are competing for 10 places on the first page. Take the word SEO for instance. 175m, yes that is 175 million pages fighting for one of 10 slots on Google, granted multiple pages may be from one site and may be related to more specific search terms, but you get my point. SEO is a rich get richer and the poor get poorer scenario. There are 10 rich people in the world and just fewer than 75 million poor ones. However it has to be said that SEO is here to stay and until the internet is replaced with something else, this will probably be the deciding factor whether you business will make a profit or not. Source: SEO Blog For more such articles visit SEO Articles
awesome article man! I'm just learning this stuff now - what do you suggest is the best way to learn on top of trial and error? Thanks!
I would suggest to see the SEO work of other SEO experts and learn from their mistakes and successes. Whenever you come across a site with is highly targeted, try to see the keywords and incoming links etc. It is surely a great way to learn for newbie. BTW, thanks Firestorm.