I have just taken on an ongoing project, of a site that is already built. It's pretty good, clean coding generally, and operates well for the end user too, so I don't want to change too much if I don't have to. At the moment I'm trying to get some <h2> tags in sections of content formatted by CSS/Javascript. The text in these sections is wrapped by <span> tags, upon which the performance of the script seems to rely. What I would like to know is if there are any SEO drawbacks to enclosing the new <h2> tags inside <ins> tags? i.e... <span><ins><h2>Heading</h2></ins>Content</span> This obviously sorts out XHTML transitional validation issues with the <h2>s in those <span> sections, but is it going to cause any problems SEO wise?
No, you should be fine I suspect. Markup does not effect seo so much except for semantic related matters....which you addressed by adding the h2 tags. hope that helps, Nigel