Google has recently increased the meta description limit to 320 characters. This will be a big change in SEO in 2018. Apart from that, like paid advertising, now SEO too will be more 'personalized'. That means from now on search engines (specially Google) will treat every website differently. Therefore a SEO strategy working for a certain website may not work for other websites. This change is quite evident since last quarter of 2017 itself. You may soon see a new Google algorithm update on 'personalized SEO'.
12 steps to optimize your website for SEO in 2018 Achieving a good web positioning requires a perfect SEO for your website. We know that the theory of SEO positioning is relatively easy to understand, however, perform SEO optimization of your website to see results is not an easy task. There are many factors involved in this long road of positioning. Although SEO has some very technical components, today we are going to talk about 10 factors that you may not be implementing and are necessary for SEO optimization of your website. read more https://www.seotoolsmall.com/blog/12-steps-to-optimize-your-website-for-seo-in-2018
Content is going to be the deal maker or breaker for SEO in 2018. If you focus on creating content which provides useful information and answers the user's questions clearly, then Google will rank you (of course keyword research is as important here). You don't have to go around promoting your product or service everywhere but just drop it in a quick line somewhere or sprinkle it in the end. Make your content strong and end it with a CTA.
In this fast growing world, SEO techniques always keep changes time to time and the worst part is that you might not even know it. That’s why you always need to stay updated with the latest trends and techniques in SEO. Search Engine algorithm being updated every minute, it is hard to know for an SEO company or individual which techniques still working. :-[ The basic SEO techniques which we used to do a few years back are not working anymore. As the internet has evolved so much nowadays with the latest development, there has been a lot of changes in SEO trends. Read this article which I have written to understand the latest SEO techniques that will double your website traffic in 2018 (http://techfee.com/13-latest-seo-techniques-2018-will-double-website-traffic/). I have used the same techniques and tricks to boost my website traffic and it's really working. !-!
I came across this case study the other day: https://www.nohatdigital.com/blog/email-elixir-experiment/ They state that it's possible that emails can influence your rankings and also help you index pages faster as well.