I wonder having a SSL certificate effects serp, pagerank or trustrank? Even if you dont sell products online, just login part of your site has that certificate and using it...what do you think does it has any advantages?
to be honest, never heard about that... I´m afraid ssl doesn´t effect serp. But what is important is that it can increase your conversions - people will trust your site more with ssl certificate...
yes i agree with the people trusting part..but we should not forget that most of the visitors does not care about SSL and ssl puts extra weight to the webserver.. I asked this question because all the big guys in internet businness are using ssl, it has to mean something to google, maybe not on serps but on trust.. i dunno