Hello everybody, People often get confused about what SEO is and what SEM is. A simple answer would be that SEO, PPC, affiliate marketing, banner advertisement, article marketing and others are all components of web marketing. I have broken down tasks for both SEO and PPC below, kindly review it: S.E.O.(Search Engine Optimization) SEO Website Analysis Target Industry Target Segment Target GEO Location Online Purpose Keyword Research Initial Keyword Analysis Final Keywords Keyword Distribution Keywords for Content BaseReport Ranking Analytics Link Popularity Index Report Competitor Research Top Competitors Competitor Website Analysis Competitor Link Popularity On-Page Optimization Content Optimization Titles - Meta - ALT Interlinking / Deep Linking HTML code Off-Page Optimization Submissions Article Marketing Blog / Forums Social Networking / Bookmarking Reporting/Analytics (Monthly) Ranking Analytics Link Popularity Index Report PPC (SEM) 1. Keyword Research using Google adwords tool or other keyword research tools 2. Landing Page creation/optimization: creating landing pages that are directly related to Ad copies having alluring call-to-actions, titles and content for better conversions 3. Campaign Creation: Creation of campaigns having different Ad Groups 4. Ad Group Creation: In order to have an organized campaign, we created different Ad Groups for related keywords and Ad copies. For example, we can have separate Ad groups for all the states having GEO targeted keywords and Ads 5. Ad copy creation: Create ad copies with best message possible by incorporating keywords in title and description in them. Perform A/B testing to gauge best performing ads and modify accordingly 6. Bid Management: As PPC is all related to bids and quality, we manage bids by checking estimated position with our desired minimum bid. If the Quality Score of a desired keyword is GREAT, the minimum bid would be lower, and would have better chance of getting good placement for lower bids. The bids change in real time so a constant watch on the keywords, ad groups or campaigns is necessary 7. Conversion Tracking: Google and other networks provide conversion tracking criteria with there systems. A snippet of code is placed on the conversion page, and when a user reaches that page, a conversion is recorded. I hope this is enough, if you want more info, pm me. Thank you