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SEO reporting - what do clients want?

Discussion in 'Search Engine Optimization' started by Ade Vitan, Jan 22, 2014.

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What to include in a SEO report?

  1. raw metrics: keyword rankings

    5 vote(s)
    71.4%

  2. competitor rankings

    0 vote(s)
    0.0%

  3. traffic data

    4 vote(s)
    57.1%

  4. visuals: graphs, trends, pie charts

    3 vote(s)
    42.9%

  5. goal completion progress

    2 vote(s)
    28.6%

  6. generated revenue (Ads, CPC, etc)

    2 vote(s)
    28.6%
Multiple votes are allowed.
0
  1. #1
    Hey guys,
    I'm just gonna go ahead and ask a rather general question, for those working in SEO.

    What do your clients want to look at? Raw metrics such as page rankings, traffic values, keywords, ranking URLs, competitor rankings?

    Or do they feel a more visual report is better? Graphs, trends and pie charts?

    I personally feel that a mix of both data and visuals help. Have you had any weird requests from clients looking to see how their money got spent?
     
    Ade Vitan, Jan 22, 2014 IP
  2. Apocrypha

    Apocrypha Member

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    #2
    I like doing a mix for my clients. People do respond to visuals, especially good ones, but I also include good numbers like % of growth last month over yearly average, etc.

    Most of the time I also just use screen captures from Google Analytics, so that they know its real and not just fabricated numbers for at least monthly traffic.

    If you're running a campaign for organic keywords, I also like showing some of the incoming searches. I did have one client that only cared about a single keyword, so our lists showed only that keyword (and variations of that keyword).
     
    Apocrypha, Jan 22, 2014 IP
    Ade Vitan likes this.
  3. John Dave

    John Dave Active Member

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    #3
    I would say mostly clients are looking forward for the keyword rankings and traffic data !!
     
    John Dave, Jan 23, 2014 IP
  4. tommy6336

    tommy6336 Well-Known Member

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    #4
    Definitely not their competitors rankings lol.

    Generated revenue could be good or bad, but I didn't vote for it. I did vote for everything else though lol.
     
    tommy6336, Jan 27, 2014 IP
  5. santhoshreddi

    santhoshreddi Active Member

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    #5
    Everyone looking for Keyword ranking and traffic for the website.
     
    santhoshreddi, Jan 27, 2014 IP
  6. enoahisolution

    enoahisolution Member

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    #6
    Clients mostly focused on keyword ranking, monthly traffic segregated as organic , direct and referral traffic both in pictorial representation and data. backlink report is added advantage.
     
    enoahisolution, Jan 28, 2014 IP
  7. rozerr

    rozerr Active Member

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    #7
    My most of the clients always ask me for keyword ranking, traffic data and generated revenue. Once one of my clients asked only for alexa rank and how many links made for their site. He was only concerned with these two reports.
     
    rozerr, Jan 28, 2014 IP