Hi, Dear fellow Optimizers, Will you please help me to know how can i generate SEO reports for my clients. Previously I was working on in-house projects for my company. Now we are getting orders form outside too. Clients are demanding a SEO report, he said there is a common format for delivering SEO reports. In case you would like to share you knowledge it will be of great use. You can PM/mail me at in case you don't to share your Knowledge publicly.
Make a detailed report of your SEO work ! Just use some SEO tools and check your clients site and give report
I will tell what I do: For my new clients I create customized reports with the help of WebCEO (with the professional edition you can put your logo, choose your colors, etc.), write detailed description of what have changed, what does it mean, what I am going to do and what results are expected. And send these beautiful html reports via email. For the clients who are with my services for a long time there is no need to explain everything. So I have provided them with report viewer (webceo utility). So they can watch the reports they need any time. Both are happy
write all details, what you make changes in site on-page optimization and off page optimization, keyword position in major Search engines and google updates.
I remember the time when SEO was a great mystery for me and the company doing SEO for me were providing me with reports consisting just of numbers. Now when I began to learn SEO myself I can understand that not everything they show to me was important and showing progress. So if you want your clients to be really satisfied, explain all the positions and changes to them.
Show them their log files with all the extra traffic. Show them the increase in sales and profits. Clients don't care about seo reports, they want traffic & money.