I just would like to know does the "exact match" keyword using H1 tag as the topic also affecting the keyword competition and search ranking? For example, I would like to achieve the top rank for the keyword "FREE IPAD GAME REVIEWS" and there is no exact keyword for this search result, But my competitor uses "The best site for FREE IPAD GAME REVIEWS".If I use "FREE IPAD GAME REVIEWS" as the topic ,Will I gain any advantages over my competitor?Thanks in advanced for every answers