A good friend wanted me to post his question regarding his website. His website is www.pumaskills.com, if you search google with the keyword "PUMASKILLS" his website shows on the number 1 spot BUT here is his question: How come he never gets the www.pumaskills.com on the results? It always comes with an extension like /blog.... example: www.pumaskills.com/blog/brad-jackson-pumaskills/ If somebody could diagnose the problem that would be great. Is something wrong with the backend of the site? or its just SEO problem? Thanks in advance, appreciate your help.
If you observed that the Home Page of the website does not contain the keywords that you want to optimized, There is keywords Present named as Puma Skills not PumaSkills so how can Google provide you value against PumaSkills.. Secondly if you write query like site : pumaskills.com you will find that your site home page is not listed in Google. So you have to submit proper sitemap as well..
It depends upon the popularity of the internal links and the visitor statistic, if you want to show your home page start to do some optimization in home page and that would impact in SERP.
You need to have an internal link structure in place (navigation bar), also the word pumaskills doesn't appear in the text of the .com page at all. I think you also need to give some thought to keywords. You will always rank highly for the term 'pumaskills' as it's the domain name, but how many people are actually using that phrase as a search term? I'm willing to bet there's not many!