SEO or SMO Which is most Imp. for Traffic

Social Media Optimization (SMO) or Search Engine Optimization Which one takes important place for our site promotion.

 

SMO can bring you more traffic in less amount of time especially if you have a new website. There is an amazing free webinar tomorrow you can attend they will talk about the best SMO practices - google my website by typing "website fixes" and you can get a link to sign up

 

for new web you can get mare traffic with SMO

 

SMO gives our site Traffic & SEO gives ranking in major search engines.....

 

SMO is used for Traffic and SEO is Used for ranking.

 

SEO should be inplace before SEM. Both work together but SEM can provide alot of traffic from other than SE.

 

Unless SEO is done for site, there wont be much effect of SMO, Both are important....

 

SEO or SMO - Both are different and both has their own importance

 

Like others have indicated, they go hand-in-hand but SEO is the prerequisite for SMO to be truly successful. What people need to understand is that traffic alone is not going to help you, even if it increases your search engine ranking. If your business requires people to buy (or buy into) something, you need retention. That said, the key strategy is to not just bring people in but, rather, do the things that keep them coming back.

It's important to have a real appreciation for business strategy, even if you are more on the tech side. I say this because I've met some brilliant SEO/SEM specialists and web masters that know all the "tricks of the trade" but they fall short of their goals due to a lack of business/marketing strategy. Take, for example, traffic analysis. It's great if you can read some bar graphs, figure out your top referrers, and see top click-throughs at at-a-glance but what does it all really mean? Personally, I think it's important to figure out how much your business or client depends on return visitors versus unique hits. Also, if there are any sort of subscription/residual components, what sort of turn-around/ROI are you really producing?

I say throw out all the big talk about Web 2.0/3.0/4.0, social media, going viral, yada yada yada.. Yes, it's all relevant but it all boils down to simple practices: build unique, interesting content and make sure your updates are frequent and consistent. How content manifests itself and the channels it is distributed through may change throughout the years but the underlying rules remain the same. For me, I don't see rich text being dethroned any time soon. You have folks saying video blogs are more popular than text blogs and it's rubbish. SMO may yield immediate results but don't lose sight of the basics.

Then again, every web site has to conform to the type of audience they want to appeal to most (your target demographic). A band's web site should have more music and visual elements than, say, a web site about financial management. SMO could potentially be employed in some unusual and compelling ways but a more complete approach to SEO/SEM will be more prudent long-term.

It's always tricky business when you jump onto hot trends. I reckon there will be more social networking/media and marketing tools launched in 2011. While it may make sense to be ahead of the metaphorical curb and take some risks as an early adapter, I always urge clients and colleagues alike to remember the basics. It's also possible to get overwhelmed and unfocused trying to adapt too many marketing strategies at once. Heck, it's happened to me!

We have a good discussion started up in the thread below so please share your thoughts there as I go a little more in-depth in my posts there...



...Well, I'm still a newbie in terms of posting veteran status so you'll just have to look for the post yourself.

 

By SMO you can get more traffic in less effort but for SEO you need hard work.

 

I can definitely get behind that statement. SEO (Search Engine Optimization) has more initial investment than SMO in most cases but it's very organic and natural once the initial framework and research is complete. I feel the best results are attained when you balance organization/planning with persistent and consistent activity. That's why I enjoy the project management and "odds and ends" work of SEO: I get to work with great freelancers and service providers, then polish the work to make everything uniform and accountable.

As I mentioned in another of the trending (and newer) SEO/SMO threads, search engines are integrating with social media more and more everyday so, really, it can be said that SMO *IS* a SEO, perhaps with more of a focus on non-text media and, of course, social platforms and distribution channels. Still, most folks that are doing SMO work right now are doing more push techniques rather than pulling customers. I still feel that things like video and music do not quite have the organic growth potential of rich text as of yet... But it's getting there. One can deny the popularity (and pervasiveness) of YouTube, MetaCafe, StumbleUpon, FanCast, Veetle, and the like.

I recommend checking out material by Seth Godin. Well before SMO became the "next big thing", he essentially said that any content or media is only as good as the shareability of it. You can have some awesome content but, without the right channels, your growth potential is significantly limited. This is where sharing toolbars and buttons truly triumph...

 

SMO is best for traffic in minimum time.

 

That's pretty much the consensus but a complete SEO strategy has more long-term and organic growth potential, IMHO.

 

SMO is more better task to get higher traffic for website .....

 

The operational word there is task - SEO, by nature, represents an ongoing effort whereas SMO, by many standards, is more of a quick-fix solution. Assuming implementation is done just right, both are worthwhile efforts but SMO should remain part of the greater SEO and Internet marketing effort. Again, I am not totally dismissing the need for SMO in these modern times but I don't want people shelling out hard-earned cash thinking that SMO is the fix-all solution (it's not). As always, temper your expectations. There are no magical web site fixes, folks.

 

SMO is use for traffic and SEO for get rank in search engine .....

 

SMO is inorganic -- paid service like banner add, ppc, digital add. it is not slow process
SEO is organic -- go to free website and posting our link there. this is slow process

Sem bring you more traffic to your website.
seo also bring traffic but not like seo.

 

Well, technically speaking, SEO is the overall process of making your site easy to navigate, content-rich, and attractive to search engine. SEM and SEO are sometimes used interchangeably but the difference is that marketing is more about the campaigning and strategic portions of the workload, rather than the actual tasks. It can be argued that things like directory and article submissions are more part of SEM but, either way, you can't really have one without the other. If you're trying to create more appeal for search engines, you're doing SEO and SEM, no matter what you label it as.

I think the major pitfall here is that those that are more technically-inclined and do not understand business processes look as marketing being synonymous with advertising. This is not so. Advertising is more about the specific channels/media whereas marketing is more about planning, overall distribution, and analysis. On one end, you're simply trying to attract customers while, on the other end, you're figuring out what your ideal customers are, where your unique advantage truly lies, fine-tuning branding, etc. The latter lends more value to long-term SEO and SMO work alike, really, yet most folks are merely doing several isolated tasks with little "connectivity" and integration in between.

You're definitely on-point on the matter of organic growth. The one point that resounds in these types of threads is that SEO is organic (and, by extension, scalable) whereas SMO requires a lot more of a "grind". Organic methods are a must, especially as your business expands. You want to be able to keep things manageable and not get overwhelmed along the way, especially when your demand ends up spiking and customers come rushing in!

 

hmm smo social media optimization is use for making traffic that site .and smo is part of seo which is use on internet marketing.and promating a site.

 

You can get quicker traffic from SMO by paid marketing