one question is constantly harassing me from last few days. One of my clients has multiple websites site1.com and site2.com. Now he wants to redirect these both websites to the new domain (buysite3.com) – the new/main domain name seo friendly and he is expecting more conversation with it. Buysite3.com will use same "CMS & Language" as Site1 & site2 are using. Story of Site1: The problem is site1 was affected with Google PANDA earlier, which is totally recovered now. Site is ranking well now with all important keywords. Earlier when site got penalty, it was analyzed for bank-links and content. So it is having quality back links and brand new quality content. Story of Site2: This site is appearing good (generally on second/thrid page) on Google. There is lots of spam work done before via classified ads. But site wasn’t affected with any penalty till the date. Now let’s move to main website buysite3.com: The main reason behind this move is to give new start to both site and customers with brand new look. We would like to manage whole customer group at one place. - Content: New site has merged content of both website (unique). We have also created new content where it was required. - URL structure: To make it innovative we have used new URL structure. Note: we are going to give 301 redirect individual page from "site1 & site2" to its corresponding page on site3. - Back Links: Both site1 & site2 have their back-links (mixer of good and bad back-link profiles). PS: I forgot to mention one thing. The new website buysite3.com was live before 3-4 years ago and has few back-links coming from directory and social bookmarking sites. - Design: Of-course we are going to introduce new look for site3 with lots of new features. Now let’s move to the question: Q1: Are we on right path? Q2: Are we making any mistakes? Q3: Will this migration pass ranking, PR and back-link benefit to the site3? Before deciding migration I gone through many seo sites and read tons of articles. Can anyone give me an elaborated answer?
If both sites are not penalized then you can redirect them to the new website, there might be a risk for penalization because your redirecting 2 sites and this might be deemed fishy or tricky by Google bots, but if this happen you can submit a reconsideration request and if everything is fine and according to Google guidelines. Your not making any mistakes, if you use 301 permanent redirect and use the change of address at Google webmaster tools, you can refer to my post here https://forums.digitalpoint.com/threads/how-to-transfer-old-domain-to-new-domain-rebrand.2730757/ The link juice, ranking and everything will be passed to the new domain, but it may take some time.
@maddenitrous Thanks for your valuable response. I would like to get your little opinion, should I redirect both site1 and site2 one by one OR redirect them at one time.
Okay, then I got one more question. As you said after redirection You would submit change of address in WMT. But how could I able to change address in WMT for two different websites??? Both websites have their individual WMT accounts, if I suppose to change of address in site1 WMT; it will generate new html code for site3, than how to do same process for site2? Should I implement two various codes on site3?