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SEO - lessons learnt from 2015, to be done in 2016

Discussion in 'Search Engine Optimization' started by na9endra, Jan 3, 2016.

  1. #1
    SEO is constantly changing. New updates are released, new trends are discussed and new strategies are developed. It is something that will constantly evolve.

    In 2015 alone, there have already been 3 major and 8 minor/regular updates to Google’s algorithm. These are just the notable and more public ones -- there are refreshes and changes almost daily behind the scenes.
    • Good Content
    • Create and optimize for mobile traffic
    • Optimizing for Bing, Yahoo and DuckDuckGo
    • Use Structured Data Where Relevant
    • Speed Matters, So Make Sure Your Site Loads Quickly
    • Focus Less on Keyword Optimization - Switch your focus from keyword rankings to ROI metrics
    • More focused social-media approach(Use Google+)
    • Fixing Technical Issues Is Even More Important
    • Earning links rather than building links
    • Targeting more precise keywords and search phrases
    for fast results - here are the sources

    1. Social Networking Sites
    Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche.

    2. Blogging
    Blogging is one of the best ways to promote your website online! By writing a blog for your website, you give a reason for visitors to keep returning to your site and keep up to date with your latest posts. It also helps search engines to crawl your site more frequently, as they have to update your latest blog post entries, which ultimately helps you rank higher in search engine results pages (SERPs).

    3. Blog Marketing
    Post comments on other blogs within the same niche as yours, which allow you to add a link in the comments section. These links can then be crawled by search engines, helping to point them towards your site.

    4. Forum Marketing
    Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. Try to use “Do-Follow” Forums so that you can include a link to your site within your signature, which helps search engines crawl your site.

    5. Search Engine Submission
    Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc.

    6. Directory Submission
    Many people may say that directory submission is dead! I believe that it isn’t as you are increasing the likely hood of people seeing your website. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. You could submit to general directories, but for maximum effect, you are better off submitting to niche directories. Of course, I agree that it gives quite delayed results, but it is worth doing it.

    7. Social Bookmarking
    Social Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently.

    8. Link Baiting
    Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. Perhaps you have copied/published another website’s content on your site, don’t forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.

    9. Photo Sharing
    If you have used any of your own photos or images on your site, then you can share then on many of the major photo sharing websites like Flickr, Picasa, Photo Bucket, etc. Other people will be able to see them and comment on them, hopefully following a link to your site.

    10. Video Marketing
    Just like photo sharing, if you have any videos that you have used on your site, then you can submit them to sites like; YouTube, Vimeo, etc. allowing people to find your content in other ways.

    11. Business Reviews
    Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.
    SEMrush
    12. Local Listings
    Depending on your site’s niche, you might find that listing in local directories may be useful. You may have a website promoting your local business, therefore instead of going global and facing huge competition, listing your website locally, so that search engines can easily view your website and fetch the content, will be much better. This will help you to reach a targeted audience. Submit your website to sites like; Google Local, Maps, Yahoo Local, Yellow Pages, etc.

    13. Article Submission
    If you write your articles yourself, then you can submit them to popular article directory sites like; Ezine, Go Articles, Now Public, etc. This can help drive traffic to your site, whilst you can also gain some links to your site from other people (though it’s usually a slower process).

    14. Social Shopping Network
    If you run an e-commerce website, then a good strategy for advertising and branding your products for free is to submit then to online shopping networks. By submitting your products to sites like; Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, etc. then you increase the likelihood of people finding the products that you are selling.

    15. Answer Questions
    You can actively participate in answering questions on sites like Yahoo Answers. By answering and asking relevant questions on your site niche, you help to build up your reputation as someone that is an expert in your chosen field. You can place a link to your website in the source section if necessary so that people can easily find your site. If you don’t spam, this is another great way to increase your link popularity.
    Finally, stop putting efforts on all legacy seo strategies, start putting efforts on engaging your audience by providing the things exactly what they are looking for...
    cheers
     
    Last edited: Jan 3, 2016
    na9endra, Jan 3, 2016 IP
    angrypig likes this.
    SEMrush
  2. Alia sharma

    Alia sharma Member

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    #2
    Thanks for sharing. na9endra
     
    Alia sharma, Jan 3, 2016 IP
  3. Aditya Thakur

    Aditya Thakur Well-Known Member

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    Hi, Thanks for mentioning site loading time in 5th point. it is extremely important part of SEO if anyone want to rank his site. I have also covered some points on page speed in my blog have a look Genuine tips on making your site Faster.

     
    Aditya Thakur, Jan 4, 2016 IP
  4. na9endra

    na9endra Well-Known Member

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    #4
    na9endra, Jan 4, 2016 IP