1.back links 2.alexa rank 3.page rank 4.keyword density 5.sitemap.xml 6.robot.txt 7.site anlysis etc i think it is help to you..........
You should report on site metrics (if you have access to analytics) and link building metrics. Site Metrics Traffic (brand and non-brand) Transactions (brand and non-brand) Revenue (brand and non-brand) Conversion Rate (brand and non-brand) Bounce Rate (brand and non-brand) Av Time on Site (brand and non-brand) Page Views/Visit (brand and non-brand) Natural Search Phrases Used (brand and non-brand) Natural Search Landign Pages Accessed (brand and non-brand) Link Building Metrics Total Number of Links to Domain Total Number of Links to Homepage Number of external links to domain Number of external links to homepage Total number of unique linking domains Page Rank Also you might want to input an anchor text breakdown to demonstrate link building targeting. Hope this helps