Hello SEO friends, what is the SEO impact of adding a separator and then the name of the site to the title of all existing pages of a website ? (in the <head> part for the <title> line) For Example: Title - Site Name (In 2 words) Living Room Table - Interior Decoration I imagine that adding a separator and 2 keywords (the name of the site) it dilutes the strength of the "Title" / "Salon Table" in the SERP but in the case of an SEO strategy where "Site Name" are the main keywords that we target in priority it can be a good idea? Small Bonus Question: "-" or "|" apart from the visual aspect is there a difference in terms of SEO or Marketing? Thank you so much for your help!
I reply myself with a variant question,) In the case of a site that would have a seasonality is what we can then consider adding at the end of the original title 2 keywords "winter/summer decoration"? Title - Season Tags Ex : Living room table - Winter decoration
First of all capitalize first character of each word in title. If your products details containing winter / summer decoration keywords then yes, you can add these words in title without any issue. In short if you are adding any keywords in title then keep in mind that keywords should be in body contents also.
Adding the name of the site at the end of the title is for Branding purposes. I add it to every article that I publish on my site. This doesn't work well if the name of your site is long or not Brandable. Ex. BestVacuumCleanerReviews . com, this name isn't very brandable and it's too many characters to include in the title. For SEO advantage in Titles, you want to place the target/most important keyword at the beginning of the title, followed by modifiers/other supporting context. Tip: Titles that include "separators" get a higher CTR than those without them (quality of title message being equal).
I wouldn't have "winter/summer" in the same article as they're two different/individual entities. If you do update Titles make sure the URL doesn't accidentally get changed.
Can certainly be an enhancement in regards to what are often considered lesser search engines( not Google) as they seem to have weaker algorithm listing requirements. Google will often penalize as redundant depending on similarity of terms before and after said separator. The other side of that is that other SE will go for it big time especially when running a EMD strategy….easy to take desired keyword even from established sites and WHY NOT?? Top spot in daily keyword search pool of 900 million vs a Google 3rd page w/billions…
Thanks for your replies, guys. Actually, I'd rather let the specialists do their job instead of trying to do the SEO myself. SEO takes a lot of time to study because Google algorithms become more tricky every time, so I'd rather try finding one of the best local seo service providers. It's better to delegate, you know.
While some aspects of SEO can be outsourced, it's best if you can learn the basic on-page elements as these need to be done in real-time as a post gets published. There are two ranking events. The first is your initial ranking position and you want to rank as high as possible for this. With correct on-page elements you won't have to climb as many SERP's if you get a good initial ranking. Backlinks and technical aspects are an example of easily outsourced tasks.
yes its a good approach. basically we use this structure for the title: primary keyword, secondary keyword - and then brand name.
Yeah, I think it helps a lot, but one should keep the title length according to the healthy primary and secondary keywords + domain. As per my understanding, people have been using it for branding purposes but the point is now the majority of traffic is mobile traffic. e.g: Keyword A, Keyword B - www abc dot com
You do not add "www" or "dot com" in the title, only "abc". This is why it needs to be a brandable name or it defeats the purpose and looks spammy.