SEO in Times of Recession ? Due to economic recession most of the companies have diverted their interest in Internet Marketing. Also the conventional businesses are cutting their cost by showing their interest into internet marketing. ‘A research study conducted by econsultancy.com with search associate Guava have revealed a surge on SEO spending in the recent months. According to their white paper, UK Search Engine Marketing Benchmark Report it is expected that 70% of the companies are most likely to invest more money on SEO. Google trends indicate a sudden surge for the term “SEO†which has tripled in the past months and has become a frequent search term steadily climbing up’. The Internet marketing is the most cheapest mode to market about any companies product and services, compared to spening millions on Television/ Radio/ banners commercials. Corporate companies believe that ROI on web marketing, particularly SEM is much higher than conventional media. Internet marketing companies have reported a 10 fold increase in demand for SEO services last year. How SEO is helpful for your business. SEO not only drive organic traffic but also allows targeted visitors to visit the company’s product and services marketed, which results in better conversions. SEO provides online branding, driving targeted traffic, increased sales, visibility to any business at a cheap rate compared to the traditional media advertising. SEO is beneficial for all kind of bunisses whether it is small or large companies. Initially the issues occured with SEO is that most of the companies claimed to offer SEO services though they dint had any knowledge of it, for which they charged outrageous amounts for their services which resulted in disasters. Now situation has changed as clients have become very well aware of the importance of SEO the fake Seo companies are weeded out from the market.
Interesting thread. I was actually thinking that, Companies no longer spent on SEO during the recession. No wonder, they are all turning towards SEO. Virtual shops cost are easier to manage and cheaper to run than an actual store
this e-commerce, m-commerce is going to destroy all shopping malls asap that's why SEO and internet marketing have best future but fake seo is staying on the industry because of clients dont know how track traffic through any analytic code.