As times evolve, SEO has been continuously changing and developing. From 2011 to 2025, it went from the simplest approach where any link could boost Google ranking competitiveness, to today, where even the best original articles fail to improve website rankings. In fact, excessive posting of original content can even lower rankings. My website, Leads4Pass, has experienced this situation. My personal compromise: I no longer deliberately chase rankings. All original content I publish is centered around customers, and I aim to shift the situation through my social interactions and careful communication. As for Google’s natural rankings, I let them change naturally.
SEO in 2025 is shifting in ways that challenge traditional strategies. While original articles were once a cornerstone of ranking success, some experts argue that excessive posting of original content may no longer guarantee higher rankings—and in some cases, it could even lower them. Several factors contribute to this shift: AI-Generated Content: The rise of AI tools has flooded search results with content, making it harder for well-researched articles to stand out. Google’s Algorithm Changes: Frequent updates have altered ranking priorities, sometimes favoring engagement metrics over pure originality. Clickless Searches: More users find answers directly on search result pages, reducing the need to visit websites. Paid Ads Dominance: Organic results are pushed lower on search pages, making visibility harder to achieve. Instead of focusing solely on original articles, SEO strategies in 2025 may need to prioritize user engagement, social interactions, and multimedia content to remain competitive. What do you think—should businesses shift their focus away from traditional content marketing?
Hi everyone, I agree that simply publishing original articles might not be enough to stay competitive in SEO today. Search engines have become smarter and now prioritize user intent, content relevance, and overall experience over just originality. In my experience, combining high-quality original content with: Strategic keyword research, User engagement elements like videos and interactive content, Proper technical SEO, And consistent backlink building is the key to maintaining and improving rankings in 2025. Also, leveraging data analytics to understand what your audience truly needs and adapting content accordingly is becoming increasingly important. Would love to hear others’ thoughts and strategies on this!
نقاش رائع هنا. لاحظتُ شخصيًا أنماطًا مشابهة - التصنيف في عام ٢٠٢٥ لم يعد يقتصر على نشر المحتوى الأصلي فحسب. أقوم بإدارة منصتين موجهتين للخدمات مقرهما في الكويت: • https://car-service-kw.com (إصلاح السيارات وورش الصيانة المتنقلة) • https://homelykw.com (خدمات وصيانة منزلية) رغم أننا اعتدنا على نشر محتوى طويل الأمد أسبوعيًا، إلا أنه لم يكن له أي تأثير يُذكر حتى اقترن مع: • الكلمات الرئيسية المستهدفة جغرافيًا • الإشارات الاجتماعية (خاصة من TikTok و Instagram) • استراتيجيات الربط الداخلي • الأهم من ذلك: الروابط الخلفية الطبيعية من المنتديات، وأدلة المواقع المتخصصة، والمدونات المحلية ما ساعد حقًا هو المشاركة في المنتديات ذات الصلة (مثل هذا المنتدى!) بفاعلية وإضافة الروابط فقط عندما تناسب النقاش. مع مرور الوقت، كان لهذه الروابط الخلفية تأثير ملحوظ في تحسين محركات البحث. لم يعد المحتوى وحده هو الملك - السياق والاتصالات أصبحت بنفس القدر من الأهمية الآن. هل تريد أن تعرف ما إذا كان الآخرون هنا قد حققوا النجاح باستخدام استراتيجيات مماثلة؟