My empoyer has a site with a domain name that implies that the business is more restricted than it actually is. As a marketing exercise, the business has decided that it would be better if we were to change the domain name. This means the creation of a new site with our old content and a 301 redirect to the new domain name from the old one. Is there anything that I should be worrying about? If we set up an .htaccess file pointing to the new domain, this should allow all current links to work while we get them changed - right? What might be the SEO implications of this change? How can I ensure that the site doesn't lose too many places in the SERPs? How long can I expect before the SEs identify and catalog this change? And many other question. All help gratefully received.