Search engine optimization is important because it improves the volume and quality of traffic to a web site from search engines. Do you want to put your website in the high ranking? Here are some tips you have to consider: Website Optimization = Content + Links = High Ranking 1. How Google Measures Link Popularity Higher link popularity scores = Higher search engine ranking Link popularity is by far the most important factor for determining your search engine ranking. You need to know what link popularity is, why it is so important, and how Google measures your link popularity (over 50% of all search engine traffic comes from Google, and if you can get to the top of Google, you will raise to the top of the others search engines as well). Link popularity - the number of links (votes) that SE have for your site. Here is a link for a good tool that measures the link popularity from SE’s. It shows you the link popularity from Google Yahoo and MSN and lets you to see the history report so you to figure out the rise of your site. http://www.marketleap.com/publinkpop/default.htm 2. Articles: Consistency is the key. It is a fact that as more and more articles are added to article directories, your article will go lower in the listings, but if you constantly and consistently submit new articles, then you will continue to reap the benefits. Making articles is a great way to build up the link popularity of your website. It gives you life-time links. • Always close your articles off with a link to your site which is relevant to the copy of the article. Hyperlink the keyword with your url. For example: Author Bio: Quote: “Johnny Brown is an expert in affiliate marketing. Visit his site for more online marketing tips.†3. Control Your Words. “Not everything that counts can be counted and not everything that can be counted countsâ€. This does not apply to our situation. In the Meta Tags, you must count every word and every keyword. Use a tool like this one to count the characters from your Meta tags.†http://allworldphone.com/count-words-characters.htm 4. Optimize the Title Tag • Include 1-2 of your most important keyword phrases in the title tag, but don't just list keywords. If you just list keywords, you risk being viewed as spamming the search engines which can ultimately lead to you being blacklisted and not included at all. • Your title tag should include your keyword phrases within a readable sentence to avoid this problem. • Make your title appealing to humans! Don't forget that even if you get that top listing in the search engines, our listing still needs to say something that makes the surfer want to click your link and visit your site. • Since the length of your title tag could cause some engines to crop it, we suggest place the keywords at the beginning of the tag when possible to decrease the risk of having them cut off. Each page of your site should have its own title tag with its own keywords that relate to the page that it appears on. 5. Optimize the Meta Description Tag • Give appropriate descriptions (as some search engines display this description in the search result), make it more appropriate to your site. Put only targeted keywords in description. Do not stuff the description with more keywords. Restrict the number of words in this tag to 10 to 15 words. • Place the most important phrases at the start of the description, so, even if any search engine omits some part of the description, the important phrases will be displayed. 6. Optimize the Meta Keywords Tag The importance of Meta Tags is debated these days. So this is an optional extra. • Include only the keywords that appear in the body text, and no more than 5-7 keywords. Add alternate spelling of words (including typos) and synonyms of those keywords. ---------------- Title: Talking to your Affiliate Program If this is your first time running an affiliate program website, it can be a bit confusing. Is your site designed the right way to attract the right customers? Is my web content good enough? Am I using search engine keywords the right way? It can be a lot to handle if you’re new to affiliate marketing. One thing that you can do to help yourself master each and every affiliate program is to simply talk to the company that you’re linking to. It sounds simple, but most affiliate marketers just set up a site, toss in some content and links and forget about it. They don’t go that extra mile that can mean the difference between selling a few units and selling a bundle. Here are a few tips for helping to boost sales on your affiliate marketing website. • Before you go to your seller, set up your site for a month or two and record the traffic and sales you are able to do. That way, when you go to the parent company, you can say, see, this was what I was doing, and these are the sales I got. No one knows the product you’re trying to sell better then the company that sells it. Use this knowledge to your advantage. Maybe the company you link to just finished an internal study that shows that people are especially fond of a particular benefit of the product your selling that you don’t even know about! If you write your content around this benefit, you might see your sales double or even triple. • By talking to the parent company, you’re sending a clear signal that you are taking this affiliate program seriously. And trust me, the people in charge will take note. Recent affiliate marketing studies have shown that over 90 percent of all affiliate sales come from only 5 percent of affiliate websites. If you can end up in that group, you’ll be making money faster then you ever thought possible. • By keeping in contact with the parent company, you can stay up to date with any sort of product changes, price changes, shipping rule changes or any other information that might impact in content of your affiliate website. Nothing will anger a customer more than a promotion on your website saying that if a customer clicks here, they will receive free shipping, only to have it not be true. By staying connected to the parent company, you’ll always have the most up-to-date promotion info. The benefits of befriending the parent company of your affiliate programs is vital to running a good business. You owe it to your customers, as well as yourself, to have the latest, most accurate information on your site at all times. Respect your customer base and they will reward you with loyalty that will pay off big.
don't you just love it when peons post an SEO guide that was obviously stolen.. then threw in some tips on affiliate marketing to boot.
Hi TBP, Thanks for the post. I am a SEO Rookie and try to digest the subject. The link you provided were helpful. Could you point me to a definative guide for SEO endeveours ? Hope you will put some more articles on the same subject. Thanks Again Samyak www.anvay.net
Yeah, I was half-tempted to run the "articles" through Copyscape to see if they weren't plagerized from elsewhere.
it looks good. i think the most important was backlinks. backlinks solves all the problems for google
Not if the links are worth about as much as a beggar on the street they aren't. The links have to be quality links if they're going to have any real effect on your rankings.