I’m no genius neither am I a Guru but what I have successfully ranked every site I have attempted on page one and I never got hit by the penguin update. I appreciate there may be posts like this elsewhere but I would like to make a positive contribution to the forum which has helped me to earn an income for myself. What is Search Engine Optimization (SEO)? Search engine optimization is the process in which a website's visibility in the search engines is increased by improving the ranking position of the website. What is on site optimization and what are ways of doing it? Onsite optimization is where a site is edited to rank for specific targeted keywords which have been researched and are known to consistently get searches every month. Here are some of the basics you can do. Onsite: Content:Your content must be 100% unique and informative, if you copy content from elsewhere you might as well give up now as you will never prosper. Google penalises duplicate content. When you are writing your content it has to be interesting for the reader so that they would want to share it on all of their social media accounts thus creating backlinks to your website while increasing traffic and awareness. The reader is also more likely to subscribe or return to your website at a later date. It is recommended that you post to your website regular and keep it up to date, have a blog or a news feed, post videos and pictures. Try and send to your posts to all your social media accounts also. There are many services automating this part but i recommend doing it manual personally. Keyword Density - Don't stuff your keywords. Google is smart enough to understand what is your page about... Adding LSI keywords is very important... I would keep keyword density under 1.5%. No over optimization like bold, italic, underline for the keywords every time in the page. Title Tag and Meta description If you’re wondering what this is, it’s the title and description for your site that appears in the search results, in my opinion it is important that your keyword appears in both the title and description. If not at least a variation of the keyword, if still not possible a partial match. I highly recommend using wordpress for your sites as it is newbie friendly and a 13 girl blogging about Barbie and ken could use it. Apart from that it is jam packed with features and is pretty versatile with tons of plugins and themes. The reason I am mentioning this is if you have no idea how to edit the Meta title tag then there are plugins you can install in wordpress which that do it for you while you are creating your page. Images Always have at least 1 image in your content that that has the keyword in the image file name, the image title an the image alt tag. The more images the better with different Variations of the keywords. Videos It’s good to have a good video in your content that people would like to share, not just that Google likes videos especially you tube videos as they own you tube. Bounce Rate - When user comes to your page, he sees nothing but ads then hit "back button" immediately... G monitor this data. And you will be penalized if your bounce rate high... You have to make users to click at least once in your site. I did an experiment on this and my bounce rate reduced dramatically. Time on site - You can check how long an average visitor says on your page . Some pages will have high time and some will have very low... You need to optimize the low time pages. There must be something wrong in those pages. Thats why the users closing it soon. Unique Design - Create custom code than using default cms like wordpress. Its more likely to gain more authority. Even if you use wordpress try to use premium themes. When you use custom code, there wont be any duplicate contents like you have in wordpress (tags, categories). Same content will be displayed in many different urls... Matt Cutts is saying that wordpress is okay to use. But I don't buy it... Contact, sitemap and privacy policy - Adding contact form wont be enough anymore. You need add some physical address in the contact page. And privacy policy is also important. Google Plus - Create a google plus account and add it your site. When the result shows, it will come with your photo. Users are more likely to click it and G gives authority. Social Media - Facebook and twitter are very important for every site. Rating Systems - Add rating systems where its possible. I added rating system to my blog and gave rating in the backend like around 50 people rated. G digs the rating system. It displayed my post as 1st with rating stars. Page speed There are many factors that determine your page speed if you install the Firefox plugin That test’s your site and identify what needs working on. You can check that out over here https://developers.google.com/speed/pagespeed/ Less ads and affiliate links - the title says it all... I usually use 2 ad blocks instead of 3. These are some of the basics I would do to optimize my site. I would also think about putting A Facebook fan page widget on your site and the social media share buttons. While not forgetting to give people the option to subscribe to your mailing list. offsite Be watch full of your link velocity Keep your link building consistent and steady from as many different sources with a high PR. DO NOT build 100 back links then do nothing for weeks and then do another 100 as this can look un natural. Build a steady amount of backlinks everyday while increasing all the time as this looks like natural growth. Make your back links relevant On the last penguin update Google stated that it was clamping down those who were putting their backlinks in irrelevant content. For example having a backlink with the anchor text “unlock iPhone†on an article that is about cheeseburgers. So when building backlinks try and make them to relevant sites or most importantly make the content around your backlinks relevant and optimised for your keywords. Try and use unique content when building back links The more unique the content is around your backlinks the more weight they will carry. Anchor Text Variation: Most you know it’s very important after penguin. Around 40% of links to your brand name(or domain name). Other 30% generic terms like “hereâ€, “click†and etc Other 30% for you keywords. Guest posting & Sponsored Posts: These are types of links G consider as natural links. Guest posts may be hard. But you can buy sponsored posts from payperpost and sites like that No Follow, Dofollow Ratio : Make the ratio of no follow and do follow as 20: 80 respectively. For example, 800 do follow links and 200 no follow links. Not the other way around. Inner page link building: Your inner pages should have at least 50% of the total links to your site… For example if your site has totally 1000 links, 500 of them should be pointed to inner pages. There are so many methods and tools for getting backlinks, so search around, practice and most importantly take action. You will learn by applying everything you learn and seeing what works for you. With time you will get there just don’t give up. Keep reading, keep focused, set your self targets, write them down and don’t stop until you reach them. If you get knocked down get back up and go a different route. Manage your time wisely and don’t get distracted.
It is pretty much relevant information you have shared here.Too much useful for all viewers and users.
thaks. this is what im searching for. i really need an strategy for my Dating Profile website to increase the traffic..
First Thanks for extremely valuable information and i have few problem about ON PAGE seo .... please i am beginner ... This is my site and it was on Google/Yahoo 1st Page for keyword Gaming PC Reviews before i change site Theme. http://gaming-pc-reviews.com/ Really it is not now at least first 25 pages... i have waiting now 2 weeks but seems it never come to same placed again. My questions::::: 01 . Can i get back my site to front page after creating some backlinks. 02. My site main keyword is Gaming PC Reviews and site is about gaming computer and hardware reviews. after checking my site keyword density i found "Gaming = 59.21% and Gaming PC= 9.7%" am i keyword spammer ..??? Really hard to write content without using this 2 words and tell me is this reason for my site down ..??? I am using All in One SEO Pack plugin for ON PAGE SEO and if removed this 2 words from my keywords .. will it fix this problem ..??? I like to get some ON PAGE SEO advice for get my site Google 1st page ...
It’s tempting when these things happen to blame yourself whatever you did to the site last, that’s what caused the problem. But it’s very hard to correlate any particular action with a particular increase or decrease in search engine rank.
Nothing new here - you just copy/pasted some other article. Google wants quality links from high authority sites (homepage, inner-links, blogrolls, etc). That's just part of a SEO plan, social networks play an important role these days, I guess the two main factors in a successful capaign, a well function server and on-site optimization plays an important role as well.