SEO going to die...

Discussion in 'Search Engine Optimization' started by Adamwestrop, Mar 18, 2009.

  1. #1
    How is Google SEO going to die?!

    I am seeing a lot of chatter about how Google is trying to personalise its results and as a result of this, SEO will soon be dead...

    The question begs to be asked..... How is this going to be possible? If they look at previous search data, how are they going to be able to customise what I see?!?! For example, just because I search for protein supplements and click on the cheapest supplier on the list doesn't mean that when I search for 'butchers London' doesnt mean that I want all the cheapest butchers at the top... I may want the best cuts of meat and wont mind paying a bit of wedge for it.

    I also can't see how this personalisation thing isn't going to be 100% accurate, the amount of data etc Google will have to store about you could be verging on very very personal to personalise results and may infringe certain countries data laws etc.

    I know you can personally adjust search results as you see fit... However the average Joe out there isn't going to do that.

    SEO will continue to evolve, however I can't see how it will die as many people put it.

    Any thoughts on this?
     
    Adamwestrop, Mar 18, 2009 IP
  2. webseolinks

    webseolinks Banned

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    #2
    I think it's not going to happen very soon because now a day's Google becomes very stick to these type of things and he is improving every day...
     
    webseolinks, Mar 18, 2009 IP
  3. Pixelrage

    Pixelrage Peon

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    #3
    Those personalized rankings don't seem to be doing well as people aren't using them anywhere near the extent they had hoped. Also, you have to be logged into a Google account for them to even show up. I doubt any search engine could implement it without having some kind of login, and most people won't bother to do so.
     
    Pixelrage, Mar 18, 2009 IP
  4. contentboss

    contentboss Peon

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    #4
    they could use cookies to provide a basic level of data persistence.
     
    contentboss, Mar 18, 2009 IP
  5. Vozzek

    Vozzek Active Member

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    #5
    People decrying that "SEO is going to die" are akin to the knuckleheads standing on the streetcorner with their "End of the World" signs held high.

    SEO will never die. It will change and evolve, as the poster above says, but it will never go away. Search engines will change algorithms... webmasters will change tactics... it's a cat-and-mouse game that's been going on since people first started figuring out how to rank their sites.

    When I was 13 people used to hack Commodore 64 games. New copy protection methods would come out, and people would cry "Oh no! Piracy is dead!"... and then a few weeks later these new protections would be cracked wide open.

    Not to liken website optimization to piracy, but my point is this: no matter what happens there's always a way around it. And that way, as always, is hard work. If you work hard enough on your website, offer good content, and keep on plugging away at it - you're ALWAYS going to rank well. And you deserve to rank well. Period.
     
    Vozzek, Mar 18, 2009 IP
  6. Random Guy

    Random Guy Peon

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    #6
    Quite literally in the case of "code wheels". What a silly copy protection idea that was!

    I don't see SEO dying anytime soon - Google even released their own SEO guide awhile back
     
    Random Guy, Mar 18, 2009 IP
  7. webbuilder71

    webbuilder71 Active Member

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    #7
    Google is constantly testing things out. So it will always seem like seo is going to die, but all the real Seo's know as long as Google exist so will SEO. Google wants people to think that seo is dead, that way everyone will stop trying to manipulate the search engines.:)
     
    webbuilder71, Mar 18, 2009 IP
  8. seojig

    seojig Well-Known Member Affiliate Manager

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    #8
    SEO will never die, Google is going to improve the quality of their search result and trying to provide best result for their searcher. This is the reason they are providing this personalized stuff...but it wont affect SEO industry as personalized result will be limited to that particular person, but if your website have quality than one will select personalized your website and here where SEO will help to increase the quality...

    there are thousands of factors which require SEO help to get potential visitors for your website.
     
    seojig, Mar 18, 2009 IP
  9. Pixelrage

    Pixelrage Peon

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    #9
    lol!!! In high school, we used to take them apart, photocopy them at the library, cut out the photocopies and connect them with a brass pin, and it was a perfect replica :D
     
    Pixelrage, Mar 18, 2009 IP
  10. dzi

    dzi Well-Known Member

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    #10
    SEO is dead, long live SEO :-D
     
    dzi, Mar 18, 2009 IP
  11. j0563

    j0563 Guest

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    #11
    This sounds EXACTLY like a video post made by jwrmedia: SEO past present and future.

    He talks about how google is going more personalized and a lot of seo techniques we use now are not working anymore or won't be working for very long.
     
    j0563, Mar 18, 2009 IP
  12. dickieknee

    dickieknee Active Member

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    #12
    presently the personalisation is based upon a user logging into their gmail account, and then selectively rating / ranking different sites.

    if G keeps its this way then people will not log in to personalise the search results, if they use cookies and no need to log in then people who clear out cookies each time their browser closes will lose any data.

    also personaling a search result does not change the actual ranking, as the change is only for you not from the rest of the world

    SEO is not dead, just good web design
     
    dickieknee, Mar 18, 2009 IP
  13. Canonical

    Canonical Well-Known Member

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    #13
    As long as search engine results are based on an algorithm, there will be SEOs. The only way SEO will ever go away is if the search engines start returning totally random results which would be worthless to users.

    Once patterns are recognized in the ways Google personalizes results, SEOs will develop techniques for getting pages to rank for personalized results as well.

    I don't see SEO ever dieing... it will simply evolve to match the algorithm logic of the day.
     
    Canonical, Mar 18, 2009 IP
  14. animatedmarketing

    animatedmarketing Member

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    #14
    Personalized results have not even been tested out. I 'personally' don't like them. I feel like I am hooked up to a Google I.V. if I have them on. I think a lot of people feel that way. This may actually be enough to start giving Yahoo a chance to make up some ground, if Google continues down the same path.

    SEO will never die. It will only change.
     
    animatedmarketing, Mar 18, 2009 IP
  15. newlogo

    newlogo Peon

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    #15
    SEO is never dead, as google there, people want to rank their website on google
     
    newlogo, Mar 19, 2009 IP
  16. GMBRDILOS

    GMBRDILOS Well-Known Member

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    #16
    I theink that seo will never die until the web exists. If there is a competition between sites it means that seo is alive.Serps will die before and then seo.
     
    GMBRDILOS, Mar 19, 2009 IP
  17. Divyani

    Divyani Peon

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    #17
    Thats impossible. I agree google is changing their para meters to examine websites but SEO cant die. SEO strategies could die and some new ways could come up. But its not correct to say that SEO will die.
     
    Divyani, Mar 19, 2009 IP
  18. macca81625

    macca81625 Peon

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    #18
    for you to customize your result you need to be
    1. have a google account
    2. logged in
    3. have seen the result before

    part number 3 guarantees seo wont die, you have to be in the results to be promoted, if your not then and it stops allowing seo, then it just isnt fair on new companies etc.....
     
    macca81625, Mar 19, 2009 IP
  19. lifeplayer

    lifeplayer Notable Member

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    #19
    SEO wouldnt die.....it will only die when earch engine die
     
    lifeplayer, Mar 19, 2009 IP
  20. Canonical

    Canonical Well-Known Member

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    #20
    Actually Google has been personalizing web results for quite a while... You and I searching for the same phrase get different results. They do all types of personalization in the SERPs already based on whether or not you're logged into WMT, based on your geo-location, based on previous searches, they allow you to Promote or Remove results with the buttons next to <title> in the SERPs, etc. These are all forms of personalization with many yet to come I'm sure.
     
    Canonical, Mar 19, 2009 IP